March Monthly News Round Up
Each month we present a snapshot of news across our industry affecting SEO, SEM and social media. Check out the latest news stories and opinion pieces which we think are important to both us and our clients.
This is a simple, yet fantastic article explaining how to ensure your landing pages are mobile friendly. As mobile friendly is fast becoming the buzz word of 2015’s digital marketing trends, you would be wise to see if you can answer these 3 questions about your website.
Not only is Google telling us to make sure our websites are optimised for users, but it looks like Google itself is working on their own mobile-friendly image.
When it comes to search engine optimisation, it is definitely a marathon and not a sprint. And it’s probably a never ending marathon, as things change so often and quickly in the digital marketing world, sometimes it can feel like you are just playing catch up. This article is very succinct in explaining how to understand a realistic SEO timeline.
If you want to find out why link building still matters in 2015, have a read of this interesting article from Cory Collins.
Pinterest is still a relatively new kid on the block compared to the likes of Facebook, but in the last couple of years they have really taken the social media world by storm. Reports suggest they are planning to introduce a ‘Buy’ button this year, so instead of following a pin to the seller’s website, you will be able to buy directly via Pinterest.
One of our favourite digital marketing gurus, Neil Patel, has created an awesome infographic about the best times to post on social media. Of course this may vary a little according to your business and audience but it’s always interesting to see and take note of these stats.
If you are looking for ways to increase sales or other types of conversions on your website from social media, there are a few handy tools you could look to make use of, and the guys over at Social Media Examiner have shared a few of them with us.
And finally, a helpful guide from Entrepreneur on making sure you are managing your social media channels effectively – if you are making any of these 8 social media mistakes, here’s how to fix them before your brand loses all credibility (especially when it comes to the second mistake on the list!).
Have you read an interesting or useful article on SEO, SEM or social media lately? We would love you to share it with us here at Blue Cherry Online Marketing.
Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO). Karen has been running, Blue Cherry Online Marketing since 2008 and running her own SEO and Google Ads agency has brought her a wealth of SEO knowledge and practical digital marketing experience. Karen has optimised over 800 websites, managed millions of dollars’ worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business.
Karen is also the founder and creator of The SEO School, an online SEO course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.