Business blogging is more important now than ever, and should really be something that is prioritised. It can help you become an expert in your industry, thereby building up your business reputation not only online but in the real world too. But brainstorming business blog topics can be a real chore and I know this […]
Who doesn’t love a five-star review? Those little yellow stars on your Google Business Profile are as valuable to a customer as they are to the business itself. Stars and reviews play an important role on both ends of the supply chain – so if makes sense to go out and actively pursue them! Investigate […]
With so many individuals and agencies offering Google Ads management services and packages, it can be a bit of a stab in the dark knowing who to trust your hard earned dollars with when it comes to running your Google Ads. But I Can Manage My Own AdWords Can’t I? Some people might feel like they don’t […]
Google Business Profile – GBP (previously Google My Business – GMB) posts are surprisingly effective – yet they’re also surprisingly underutilised and underrated. Whilst most businesses claim their Google Business Profiles – that’s often where it ends. The real value lies in optimising your GBP profile, and part of this includes uploading regular GBP posts […]
If you want advice or a recommendation, you turn to friends and family, right? After all, they understand you like no-one else does and you have faith in their judgement. But it seems more and more of us are now including search engines in our circle of trusted advisers. We’re searching for answers online because […]
Of all the billions of pages on the web (and there are at least 5.55 billion according to worldwidewebsize.com), the search engine results pages (SERPs) are the most important. …if you’re a website owner or digital marketer, that is. These pages appear on Google and other search engines in response to a searcher’s query (which […]
We think globally, but we live locally. The places and the people near us are important. And that’s why if you have a business that people physically come to or which provides a service to the local community, you need to get to grips with local SEO. Examples of businesses that benefit from local SEO […]
You know that camping trip when you don’t have the right gear. It’s OK at the start, but the further along you go, the more frustrating it is, the more evident the shortfalls and the less enjoyable the whole exercise is. SEO is a bit like that. If you learn SEO, the better equipped you […]
When managing a website, Google Accounts are your best friend. Using them properly gives you valuable feedback from Google itself about the state of your website and SEO. What Google Accounts Does My Business Need? This feedback will allow you to improve your site and in turn convert more clients, and it is all totally […]
Citations are listings for your business and its contact details on the web. These are very important factors in determining a business’s ranking on Google My Business and it is important that you place the correct information on the right websites. Top Local Citation Sites In Australia When it comes to building my clients’ local […]
A broad match keyword is a word or phrase added to Google Ads that will trigger your ad for anything even vaguely related to that keyword. Google Ads tends to add broad match keywords as the default, they show in your account as a keyword without any punctuation (eg leaf blower is broad match, whereas […]
Marketing in today’s complex world of tech marketing is tricky. This is a dynamic field, ebbing and flowing to take full advantage of the overarching online behemoth that is Google (although it’s certainly not the only avenue) and understanding what effective marketing really looks like. B2B tech companies are up against considerable competition. The burgeoning […]
