Search intent relates to the ‘why’ of a search query. What motivated a person to enter a particular phrase into Google? What do they want to achieve? What’s the purpose behind their search? There’s always a reason why a person types a specific term into a search engine, and it’s known as ‘search intent’.
Are we there yet? That familiar cry from impatient youngsters on a car journey could easily come from a business owner on an SEO journey. Both need patience and time to get to the destination but the end result will be worth the wait! SEO is a slow burn and, in many instances, it can take years for a business to
Have you noticed that some reviews that your customers have posted on your Google Business Profile haven’t been published? Well, you’re not alone. The mystery of missing Google reviews seems to be an issue with businesses across the board, and it’s frustrating and annoying. I’ve had personal experience of
Have you noticed some of your title tags are different to the ones you wrote? Well, unless your SEO page titles have matched up to Google’s expectations, you’ll probably find some of them will have been changed to meet the search engine’s new requirements. In fact, a recent research report showed that Google
“To keep things simple, Google my Business is being renamed Google Business Profile. And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps.” Matt Madrigal, Google Vice President and GM of Merchant Shopping. From mid-
If you have a website for your business, it’s imperative that you publish legal policies and documentation on your site. The most common legals on a website are A Privacy Policy and Terms and Conditions. These outline your company policies, provide your customers with peace-of-mind and most importantly, they
No doubt you know a bit about Domain Authority (DA), but if you’re serious about SEO success, knowing about it is not good enough. You need to do things on your website which improve its domain authority score and boost online visibility.
Undertaking keyword research to choose the right keywords for SEO is the foundation for great SEO, but it is also really important to consider the search intent of
Business blogging is more important now than ever, and should really be something that is prioritised. It can help you become an expert in your industry, thereby building up your business reputation not only online but in the real world too. But brainstorming business blog topics can be a real chore and I know this […]
Who doesn’t love a five-star review? Those little yellow stars on your Google Business Profile are as valuable to a customer as they are to the business itself. Stars and reviews play an important role on both ends of the supply chain – so if makes sense to go out and actively pursue them! Investigate […]
With so many individuals and agencies offering Google Ads management services and packages, it can be a bit of a stab in the dark knowing who to trust your hard earned dollars with when it comes to running your Google Ads. But I Can Manage My Own AdWords Can’t I? Some people might feel like they don’t […]
A landscaping client I’ve been working with mentioned a few months back that his Google Business Profile views had dropped about 30 percent over six months. He’d noticed it in the data but couldn’t work out why. His photos were fine, his reviews were good, nothing obvious had changed. When I looked at his main […]
