A broad match keyword is a word or phrase added to Google Ads that will trigger your ad for anything even vaguely related to that keyword. Google Ads tends to add broad match keywords as the default, they show in your account as a keyword without any punctuation (eg leaf blower is broad match, whereas […]
Marketing in today’s complex world of tech marketing is tricky. This is a dynamic field, ebbing and flowing to take full advantage of the overarching online behemoth that is Google (although it’s certainly not the only avenue) and understanding what effective marketing really looks like. B2B tech companies are up against considerable competition. The burgeoning […]
Millions of businesses all over the world use Google Ads as a successful way of finding new customers via keywords. But online advertising is also a highly competitive space and multiple businesses are often targeting the same customers. Google Ads uses keywords to attract ‘clicks’ to websites, which means getting the keywords right is pivotal […]
Top Five E-Commerce Tips To Take Your Website To The Next Level Disappointed in your e-commerce website? Not getting the numbers you expected from your online business? These complaints are common, but solutions may be simpler than you think. Basically, your website has to feature prominently in the search engine rankings if you want your […]
Why E-A-T Is Crucial For SEO Success What we eat has a direct influence on our health. The same applies to your website. The healthier a website’s E-A-T, the higher its value and the more likely it is to perform well in the search engine rankings. But what is E-A-T and just why is it […]
Why You Can’t Ignore Core Web Vitals Every good website manager knows how important it is to keep up with Google’s constantly changing algorithm – and the Core Web Vitals update which is starting to roll out this month (June 2021) and won’t be fully rolled out until the end of August 2021 is an […]
How Media Releases Affect Your SEO Search engine optimisation. If you’re in the world of digital, you’ve probably heard the term SEO hundreds of times. And you kind of get it. You know that SEO means optimising your website so that ideally it ranks on the first page of Google. Cool. We’re on the same […]
Website redesigns are usually fun and exciting; it’s like getting a digital face lift for your business. But if you get it wrong, you can end up losing a lot – especially when it comes to your SEO rankings. This is a common problem which I often come across when new websites go live without […]
An SEO agency has the power to make or break your business; a good agency can help boost your online presence and sales significantly, while one that takes shortcuts can cripple your existing online reputation. It’s clear that you have to put your online marketing campaign in good hands and work with a reputable, experienced […]
Local citations are one of the most important things you can do when it comes to local SEO. Local SEO is when you try to rank for your keyword phrases with a geographical location as part of the keyword, for example, ‘plumber Sydney or ‘electrician Subiaco’. Trying to rank for your keyword with a major […]
These days, it’s almost impossible to run a business and not consider having some form of social media presence. Whether it’s Facebook, Instagram, Pinterest, Snapchat or Twitter, at least one of these is bound to be relevant for your business. More often than not Facebook is most people’s social media of choice, especially if they […]
Here at Blue Cherry Online Marketing, we love working with agencies. And agencies love to work with us! Being able to provide your clients with an all-round approach to marketing is ideal, but sometimes you just don’t have the specialised knowledge or enough capacity to code with running digital marketing strategies alongside print, branding, TV […]
