Last month I was doing a website review with an electrician who’d been in business for nineteen years, and within ten minutes of talking to him I had a pretty clear picture of what made him worth hiring. He knew his stuff inside out, his customers sent him referrals constantly, and he could tell me […]
A physiotherapist I work with sent me a screenshot in May with a message that said: “Why is she showing up and I’m not?” She’d been treating sports injuries in her suburb for sixteen years. Her clinic has a waiting list. Her reviews are consistently glowing and specific. When she searched for physiotherapists in her […]
I got a call from a roofing client a few months back, and I could hear the worry in his voice before he’d finished saying hello. He’d spent his Saturday morning reading articles about AI killing Google, and by the time he called me he was ready to cancel his SEO retainer. “If Google’s being […]
A new client I onboarded a few months back mentioned almost in passing that a customer had called him to complain. The customer had driven to his business, couldn’t find it, and ended up going elsewhere. He’d moved premises fourteen months earlier. When I pulled up his Google Business Profile, the old address was still […]
A plumber rang me last year, and within about ninety seconds I could tell something had been bothering him for a while. He’d been paying for SEO for fourteen months. Couldn’t tell me if his rankings had moved. Couldn’t remember if anyone had looked at his website in that time. Couldn’t say whether he’d had […]
A builder came to me recently with a referral from a mutual contact, and before we’d even properly started talking he’d already half-sold me on himself. Twenty-two years in the trade. Forty-seven Google reviews averaging 4.9 stars. HIA membership. Two local business awards, one of them from this year. Then I looked at his website. […]
There’s a free noticeboard sitting inside your Google Business Profile, and I’d bet money yours is empty. Most of the local service businesses I look at have never touched Google Posts, or they used them once in 2022 and forgot. It’s one of the few things in local SEO that costs nothing, takes about four […]
If your website isn’t ranking the way you expected, even though you’ve been in business for years and your clients are happy, there’s a good chance EEAT is part of the story. It’s one of the most important things Google looks at when deciding who deserves to show up in search results, and it’s something […]
Yes, keywords play a significant part in helping your business get found online by your target market, but there’s more to successful SEO than just keywords. Don’t get me wrong, doing comprehensive keyword research and knowing how and where to use them in your online content is huge in terms of your digital visibility
Google’s Helpful Content Update came with a lot of fanfare and now that roll-out is complete, let’s take a look at what this latest algorithm change means for SEO. In recent times, Google has really stepped up its efforts to improve the quality of its search results. Its stated aim is to deliver the most relevant, most
If you’ve heard the term ‘schema markup’ and are unsure as to what it’s all about (and whether you even need it on your website), this article is worth a read. We’ll discuss schema for SEO, its purpose and why you should include it on your website. After all, why wouldn’t you want to do something that research
If your business goals include expanding your customer base, widening your sphere of influence, strengthening your reputation and improving your revenues, it will be harder to achieve these without a solid commitment to search engine optimisation. To compete successfully online, businesses need to invest in
