Yes, keywords play a significant part in helping your business get found online by your target market, but there’s more to successful SEO than just keywords. Don’t get me wrong, doing comprehensive keyword research and knowing how and where to use them in your online content is huge in terms of your digital visibility
Google’s Helpful Content Update came with a lot of fanfare and now that roll-out is complete, let’s take a look at what this latest algorithm change means for SEO. In recent times, Google has really stepped up its efforts to improve the quality of its search results. Its stated aim is to deliver the most relevant, most
If you’ve heard the term ‘schema markup’ and are unsure as to what it’s all about (and whether you even need it on your website), this article is worth a read. We’ll discuss schema for SEO, its purpose and why you should include it on your website. After all, why wouldn’t you want to do something that research
If your business goals include expanding your customer base, widening your sphere of influence, strengthening your reputation and improving your revenues, it will be harder to achieve these without a solid commitment to search engine optimisation. To compete successfully online, businesses need to invest in
Search intent relates to the ‘why’ of a search query. What motivated a person to enter a particular phrase into Google? What do they want to achieve? What’s the purpose behind their search? There’s always a reason why a person types a specific term into a search engine, and it’s known as ‘search intent’.
Are we there yet? That familiar cry from impatient youngsters on a car journey could easily come from a business owner on an SEO journey. Both need patience and time to get to the destination but the end result will be worth the wait! SEO is a slow burn and, in many instances, it can take years for a business to
Have you noticed some of your title tags are different to the ones you wrote? Well, unless your SEO page titles have matched up to Google’s expectations, you’ll probably find some of them will have been changed to meet the search engine’s new requirements. In fact, a recent research report showed that Google
If you have a website for your business, it’s imperative that you publish legal policies and documentation on your site. The most common legals on a website are A Privacy Policy and Terms and Conditions. These outline your company policies, provide your customers with peace-of-mind and most importantly, they
The highly-anticipated opportunity to register an Australian domain name has finally arrived but you only have until the middle of September to make a priority claim over a ‘.au’ domain name. After that date, it’s open to the general public and if you haven’t lodged your priority claim, it may go to a competitor. In
No doubt you know a bit about Domain Authority (DA), but if you’re serious about SEO success, knowing about it is not good enough. You need to do things on your website which improve its domain authority score and boost online visibility.
Undertaking keyword research to choose the right keywords for SEO is the foundation for great SEO, but it is also really important to consider the search intent of
Business blogging is more important now than ever, and should really be something that is prioritised. It can help you become an expert in your industry, thereby building up your business reputation not only online but in the real world too. But brainstorming business blog topics can be a real chore and I know this […]
