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A broad match keyword is a word or phrase added to Google Ads that will trigger your ad for anything even vaguely related to that keyword. Google Ads tends to add broad match keywords as the default, they show in your account as a keyword without any punctuation (eg leaf blower is broad match, whereas […]

Millions of businesses all over the world use Google Ads as a successful way of finding new customers via keywords.  But online advertising is also a highly competitive space and multiple businesses are often targeting the same customers.  Google Ads uses keywords to attract ‘clicks’ to websites, which means getting the keywords right is pivotal […]