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A broad match keyword is a word or phrase added to Google Ads that will trigger your ad for anything even vaguely related to that keyword. Google Ads tends to add broad match keywords as the default, they show in your account as a keyword without any punctuation (eg leaf blower is broad match, whereas […]
Millions of businesses all over the world use Google Ads as a successful way of finding new customers via keywords. But online advertising is also a highly competitive space and multiple businesses are often targeting the same customers. Google Ads uses keywords to attract ‘clicks’ to websites, which means getting the keywords right is pivotal […]
You may have noticed in one of our previous blogs that we LOVE Google AdWords. Not only does it get you in front of your potential customers exactly when they are looking for you, but it also does it instantly. No hanging about waiting to see if all that search engine optimisation will ever pay […]
With online marketing encompassing so many different forms of media, finding one that works best for your business can be a bit of trial and error. And in today’s fast-paced world where everyone wants their information yesterday, sometimes you just don’t have the time or the budget to try a variety of channels until you […]
