Who doesn’t love a five-star review? Those little yellow stars on your Google Business Profile are as valuable to a customer as they are to the business itself. Stars and reviews play an important role on both ends of the supply chain – so if makes sense to go out and actively pursue them! Investigate […]
With so many individuals and agencies offering Google Ads management services and packages, it can be a bit of a stab in the dark knowing who to trust your hard earned dollars with when it comes to running your Google Ads. But I Can Manage My Own AdWords Can’t I? Some people might feel like they don’t […]
Google Business Profile – GBP (previously Google My Business – GMB) posts are surprisingly effective – yet they’re also surprisingly underutilised and underrated. Whilst most businesses claim their Google Business Profiles – that’s often where it ends. The real value lies in optimising your GBP profile, and part of this includes uploading regular GBP posts […]
If you want advice or a recommendation, you turn to friends and family, right? After all, they understand you like no-one else does and you have faith in their judgement. But it seems more and more of us are now including search engines in our circle of trusted advisers. We’re searching for answers online because […]
Of all the billions of pages on the web (and there are at least 5.55 billion according to worldwidewebsize.com), the search engine results pages (SERPs) are the most important. …if you’re a website owner or digital marketer, that is. These pages appear on Google and other search engines in response to a searcher’s query (which […]
We think globally, but we live locally. The places and the people near us are important. And that’s why if you have a business that people physically come to or which provides a service to the local community, you need to get to grips with local SEO. Examples of businesses that benefit from local SEO […]
You know that camping trip when you don’t have the right gear. It’s OK at the start, but the further along you go, the more frustrating it is, the more evident the shortfalls and the less enjoyable the whole exercise is. SEO is a bit like that. If you learn SEO, the better equipped you […]
When managing a website, Google Accounts are your best friend. Using them properly gives you valuable feedback from Google itself about the state of your website and SEO. What Google Accounts Does My Business Need? This feedback will allow you to improve your site and in turn convert more clients, and it is all totally […]
Citations are listings for your business and its contact details on the web. These are very important factors in determining a business’s ranking on Google My Business and it is important that you place the correct information on the right websites. Top Local Citation Sites In Australia When it comes to building my clients’ local […]
Top Five E-Commerce Tips To Take Your Website To The Next Level Disappointed in your e-commerce website? Not getting the numbers you expected from your online business? These complaints are common, but solutions may be simpler than you think. Basically, your website has to feature prominently in the search engine rankings if you want your […]
Why E-A-T Is Crucial For SEO Success What we eat has a direct influence on our health. The same applies to your website. The healthier a website’s E-A-T, the higher its value and the more likely it is to perform well in the search engine rankings. But what is E-A-T and just why is it […]
Why You Can’t Ignore Core Web Vitals Every good website manager knows how important it is to keep up with Google’s constantly changing algorithm – and the Core Web Vitals update which is starting to roll out this month (June 2021) and won’t be fully rolled out until the end of August 2021 is an […]
