With so many individuals and agencies offering Google Ads management services and packages, it can be a bit of a stab in the dark knowing who to trust your hard earned dollars with when it comes to running your Google Ads.

But I Can Manage My Own AdWords Can’t I?

Some people might feel like they don’t want to waste money paying a monthly management fee on top of their actual Google Ads spend each month. However, we believe this money is definitely an investment you need to make.

Time and time again we have clients who come to us for help after running unsuccessful campaigns. Often they have wasted hundred or even thousands of dollars because they don’t know the difference between broad match and phrase match keywords. Or how to add negative keywords. If you don’t know what these mean, you’re most likely spending money on irrelevant clicks to your site.

Often the monthly management fee and monthly spend is cheaper than what you may spend on your clicks alone, plus you will get better quality traffic and therefore, in turn, you should end up seeing a better rate of conversions and return on investment (ROI).

OK I Want A Google Ads Manager

So you decide to engage an online marketing expert to manage your Google AdWords campaign. How on earth do you know which one to choose? We believe that selecting an agency which is an official Google Partner is the best choice to make. Being a Google Partner places an agency streets ahead of those that aren’t and here are just a few reasons why.

1. Qualifications

Google Partners have been certified by Google to have a high level of expertise in managing Google Ads campaigns. This means that the partner has passed Google’s certification exams and met the requirements for becoming a partner. This certification is a testament to the partner’s knowledge and skills in using Google Ads, including setting up and optimizing campaigns, targeting the right audience, and analysing performance data. By working with a Google Partner, you can rest assured that you are working with an expert in Google Ads who can help you get the most out of your campaigns.

Becoming a Google Partner means that at least one person in the agency needs to pass at least 4 exams from Google. The exams include search, display, video, shopping and app certifications. Better yet, find an agency which has more than one qualified team member so you know that whoever manages your account knows exactly what they are doing.

2. Access to Google Support

One of the key benefits of working with a Google Partners is that they have a direct line of communication with Google. This means that should any aspect of your account hit a snag, they can pick up the phone and have it sorted in next to no time. They also know what to ask and who to speak to if something goes wrong.

3. Feature Knowledge

Being a Google Partner means that agencies will generally have a more advanced knowledge of the different features of Ads as well as know about new features that have been released. Some may even be invited to test out beta features that haven’t been rolled out across Ads yet, which can help to keep you even more ahead of the pack. So instead of just running a basic search campaign, you agency should be using things like remarketing, structured snippet extensions, call out extensions and remarketing lists for search ads. By working with a Google Partner, you can be confident that your campaigns are being managed by someone who is well-versed in the latest strategies and techniques for achieving success on the platform.

4. Best Practice Requirements

Google also keeps an eye on how partner agencies are running their campaigns. Each Google Partner is given an account score and advice on how they should improve their campaign structure and performance in order to maximise their client’s success on the platform. If the agency fails to meet these best practice requirements over a period of time, their Partner status will be at risk.

5. They Have To Meet Performance And Customer Service Standards

One of the key benefits of working with a Google Partner is that they are required to meet performance and customer service standards set by Google. This means that they are held to a high level of service and are required to maintain a certain level of performance in order to continue being part of the Google Partner program.

This gives you peace of mind that the company you are working with is committed to providing a high level of service and support to their clients. They are also required to provide regular performance reports to Google, which are reviewed to ensure that they are meeting the standards set by Google. This gives you a level of transparency and accountability that you may not have if you were managing your campaigns on your own.

Additionally, Google Partners are regularly evaluated on their performance, customer service, and their ability to grow their clients’ business. This means that they are motivated to continue performing well and providing great service in order to maintain their status as a Google Partner, which ultimately benefits you as the client.

6. Experienced Account Managers

One of the key benefits of working with a Google Partner is that they have a proven track record of success managing Google Ads campaigns for other businesses. This level of experience and skill can be invaluable when it comes to managing your own campaigns.

Google Partners have a wealth of knowledge and experience when it comes to creating and managing effective Google Ads campaigns. They understand the nuances of the platform and have likely worked with businesses in a variety of industries, which means they are well-equipped to handle the unique challenges that come with managing campaigns for your specific business. They also have a good understanding of what works and what doesn’t, and can help you avoid common mistakes that businesses make when running Google Ads campaigns.

These are just a few reasons why we believe you should choose a Google Partner to manage your Google Ads account.

And remember, if they’re also claiming to be a ‘Google SEO Partner’, stay well away! The Google Partners program is only for those managing Google AdWords and has nothing to do with SEO.

If you want a Google Partner to manage your Ads campaign, speak to Blue Cherry Online Marketing today. Our team of Ads qualified individuals are experienced and love being able to turn those clicks into conversions.