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With online marketing encompassing so many different forms of media, finding one that works best for your business can be a bit of trial and error. And in today’s fast-paced world where everyone wants their information yesterday, sometimes you just don’t have the time or the budget to try a variety of channels until you hit upon one that actually gets you results.
Enter Google AdWords. At Blue Cherry Online Marketing, we don’t just like AdWords, we LOVE it. Where else can you appear in front of your customers the exact moment they decide to look for you? A newspaper may have thousands of readers but how many are specifically looking for your services when they page through it? Probably not that many. Or any at all. The best you can hope for is jogging someone’s memory about getting that garden service booked in, or making that dentist appointment that’s long overdue. But when people go to Google and type in a phrase, they are looking for an answer there and then. And that’s exactly where you should be when they are looking for you.
Some people may say, ‘Oh but I rank really well organically on Google, so I don’t need to use AdWords as well.’ That may be the case, but next time you search for your business name or keywords, take a look and see if there are any ads appearing above the organic results. Competitors may be cashing in on your business and even your brand name (we see it fairly often actually), and while it’s not really above board to bid on your competitor names, it is considered fair game in the eyes of Google. In the example below you can see just how much retail space The Body Shop are occupying on page one of a search for their brand name by using Adwords and Google My Business along with their organic result.
Another advantage of going for AdWords over SEO is that while SEO takes time to establish and is definitely a long term strategy, using Google AdWords has the potential to get you on page one of the Google instantly. No waiting, no climbing the rankings, just BOOM – page one.
Running a Google AdWords campaign doesn’t have to be expensive either. Some people are under the illusion that advertising on Google is going to cost an arm and a leg, but it certainly doesn’t. Well, to a certain extent it will depend on what sort of industry you are in and what market you are targeting. Just as an ad in a local neighbourhood directory will cost far less than a full page ad in a national Sunday newspaper, so too will your AdWords spend vary according to who you want to target. The smaller the area you are targeting, the easier it will be to focus on your key clients and ensure you are appearing for your keywords in as many searches as possible.
It is also important to remember that you only pay when someone clicks on your advert, not every time it is shown. Google also determines the price you pay for each click as being $0.01 above the advert below you, so if your maximum bid is set at $1 and the advertiser below yours is set at $0.50, you will only pay $0.51 for that click. At the end of the day running a Google AdWords campaign is all about getting a return on your investment (ROI) so as long as your return is greater than your spend on AdWords then it is definitely worth running.
If you think Google AdWords may be the perfect solution for your online marketing strategy, speak to the team at Blue Cherry Online Marketing for some insight into how AdWords can help you reach your customers easily, quickly and exactly when they want you. We offer complete Google AdWords management and set up by AdWords qualified professionals so you know your campaigns are in safe hands.
Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO).
Karen's wealth of SEO knowledge and practical digital marketing experience comes from running her own SEO and Google Ads agency, Blue Cherry Online Marketing since 2008. Karen has optimised over 1000 websites, managed millions of dollars' worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business.
She is the founder and creator of The SEO School an online SEO Course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and was an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.
She is also the co-owner of the Digital Experts Directory, an online directory for female serviced-based businesses to promote their business (with a great backlink for SEO).
To keep up to date with the latest in SEO, join her Facebook group The SEO School Community or follow her on Facebook
or LinkedIn.
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