An SEO agency has the power to make or break your business; a good agency can help boost your online presence and sales significantly, while one that takes shortcuts can cripple your existing online reputation. It’s clear that you have to put your online marketing campaign in good hands and work with a reputable, experienced agency. Find out if an agency makes the cut by asking these 4 questions before you hire them.
This strategy doesn’t work in 2016. You need people working on your digital marketing strategy who understand the Australian marketplace and understand your business. They should be able to create good quality and authentic content which your audience can relate to and engage with. Your SEO agency should communicate with you regularly to ensure that their team is getting the results that your need.
If your business is in Perth then you should work with a digital agency who understands the city and its business landscape. An agency with local knowledge will be able to provide content that is specific and relevant to your area. They will understand the local culture, holidays, laws and landmarks that are applicable to your business. This is especially important when writing content for your website and for a successful geo-targeted campaign.
You are best off working with an agency that takes no shortcuts in creating solid links. You want links which will remain effective throughout Google updates. Ask the agency how they will implement links. Be on the lookout for any attempts to use links to manipulate your site’s Google ranking, as this is seen as a violation of Google’s Webmaster Guidelines and can cause serious harm to your website’s Google reputation.
You should hire a company who can help you write excellent content to place on your blog and relevant websites. Poorly written content can be an embarrassment and reflects badly on your business. The right content helps you engage with your audience – it builds trust and establishes you as an expert in the field.
Karen Dauncey has been working in SEO since 2003 and is a recognised expert in Local SEO for professional and service-based businesses across Australia.
She is the founder of Blue Cherry Online Marketing, a Local SEO and Google Ads agency she established in 2008. Through Blue Cherry, Karen has optimised over 1,000 websites and managed millions of dollars in Google Ads spend, giving her a deep understanding of what drives visibility and enquiries for service businesses in a constantly evolving search landscape. Over the past two decades, she has worked with a wide range of local service businesses including trades, allied health, psychologists, childcare centres, naturopaths, accountants, lawyers and many more.
Karen is also the creator of The SEO School, an online SEO course designed to teach business owners how to take control of their own SEO. She regularly delivers educational programs for Local, State and Federal Government and was an advisor for the ASBAS Digital Solutions Program. Her passion for making SEO accessible drives everything she does, from free resources to hands-on training.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was invited to attend a pilot Business Coaching Course at Google's Head Office. She holds a Diploma in Marketing from the Chartered Institute of Marketing in the UK.
She is also the co-owner of the Digital Experts Directory, an online directory for female service-based businesses.
To keep up to date with the latest in SEO, join her Facebook group The SEO School Community or follow her on Facebook or LinkedIn.
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