6 Things You Need To Be Doing For Effective Online Marketing In 2016
The digital marketing industry is so fast paced that is can be remarkably hard to keep up, let alone stay ahead of the pack. Here at Blue Cherry Marketing, it’s our job to keep tabs on this stuff for our wonderful clients, so we decided to share some of our key insights for effective online marketing in 2016!
1.Focus On Building Customer Relationships
In today’s digital era, customers are on the ball when it comes to marketing. They don’t want to communicate with a Twitter account that’s completely automated or deal with a ton of spammy email content just for signing up to your service. Your customers want to get to know your brand; they want to know who you are and what you’re about, they want to be heard, and they want to feel valued.
Social media offers more than a platform for you to advertise your services, it provides a means for you to really get to know your customers and build a strong, loyal, and engaged audience. By personalising your social media outreach and really getting to know your customers, you’ll create brand advocates who will be a massive asset to your business in the long-term.
2.Marketing Automation: Do It Right
A solid marketing automation strategy will help your sales team to transform cold leads into qualified leads and then convert those prospects into sales. Using marketing automation platforms, you can schedule content, emails, social media, and track your customer lifecycle – but don’t forget too that you also need a human at the helm of your social media accounts on a daily basis.
3.Put More Emphasis On Visuals
According to a recent study by Hubspot, content with images receives 94% more views. Images have their own search index in Google and YouTube, so they can really amp up your brand visibility and business development. The best way to start using more visuals in your content is to start building up a content bank of visual assets, such as infographics, visual storytelling, and video content. To find good quality images that are free to use, check out sites such as Pixabay, Creative Commons, and Unsplash. Pablo by Buffer is also really useful for creating custom social media images.
4.Be Mobile Friendly
With Google’s mobile algorithm in place, ‘mobile friendliness’ is now key to increasing your mobile search ranking, so it’s something that you definitely need to focus on for 2016. When it comes to the user experience, mobile really is key, and you should be focused on creating the best mobile user experience possible for your customers.
5.Create Engaging Content
It’s not just about creating quality content anymore, it’s about creating engaging content. This ties in with our very first point – 2016 is all about really connecting with your customers. In the 2016 Content Marketing Benchmark, Budgets, and Trends for Australia report 84% of businesses say their top priority for the coming year is to produce content that genuinely engages their audiences
6.Employ A More Data-Driven Strategy
If you want to see a decent return from your online marketing investment, then you have to employ a data-driven strategy. By focusing on digital media monitoring and analysis of the customer lifecycle, you can really hone in on what’s working and what’s not. You can also conduct market research with marketing tools, social media channels, Google Analytics, mobile surveys, email campaigns, or open surveys. These findings will really help you out when it comes to developing your customer personas and online marketing campaigns.
If you’d like have a chat with us about your 2016 online marketing strategy, just click here to get in touch today!
Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO). Karen has been running, Blue Cherry Online Marketing since 2008 and running her own SEO and Google Ads agency has brought her a wealth of SEO knowledge and practical digital marketing experience. Karen has optimised over 800 websites, managed millions of dollars’ worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business.
Karen is also the founder and creator of The SEO School, an online SEO course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.