Google Shopping campaigns are an extremely cost-effective option when it comes to online advertising.
Want to know more about Google AdWords? Watch our video here
It is only available to e-commerce sites, so you have to sell online to be able to run a Google Shopping campaign.
Shopping campaigns work by uploading your product inventory to a Google Merchant Centre, and then linking this to your Google AdWords account. This means that when people are searching for an item you sell, you will potentially appear in the Google Shopping results at the top of the page.
The beauty of shopping campaigns is that the Cost Per Click (CPC) is usually quite low compared to traditional campaigns and this means your cost per conversion can also be minimal. And who doesn’t want more business for less money?
In short, Google Shopping campaigns are highly effective as they target people who are ready to convert and are very easily measurable.
We have had great results for clients with Google Shopping campaigns so why don’t you get in touch with Blue Cherry and see what we can do for your e-commerce business?