Slow And Steady Wins The Race – Why SEO Is Like A Tortoise
Everyone knows the fable of The Tortoise And The Hare. Here at Blue Cherry Online Marketing, there is no denying that we are tortoises. The tortoises of SEO that is. For in the world of SEO there are no quick fixes and there are very few easy wins. There is no time to nap, thinking that at the last minute you will win with a sprint. So unlike many SEO consultants who can only be described as hares, we make slow but steady progress to keep your business at the forefront of your customer’s searches.
White Hat vs Black Hat
Unfortunately in the world of search engine optimisation, you get white hat SEO’s and black hat SEO’s. By employing black hat SEO tactics such as building high amounts of low quality links in a short space of time, you run the risk of losing your search engine rankings, or possibly even getting a manual penalty from Google. Avoid black hat techniques, or SEO consultants which use these sorts of tactics, as they will surely get you nowhere fast.
Content Is King
2015 is tipped to be the year of content marketing. And for content marketing, you need, yes you guessed it, content. But not just any content. You need great quality content. Content that your users will love, and hopefully want to share. People will want to link to your content naturally, but only if its useful, accurate and interesting. And these things all take time. No one can knock out 100 awesome blog posts in a day, it’s just not possible, so don’t scrimp on the time you spend on creating your content, wherever you plan on sharing it.
Optimise Optimise Optimise
A great SEO consultant should regularly be looking at your site and any content you create, ensuring everything is optimised (but not over optimised – there is a line after all!) not only for users but for search engine spiders. This makes your content relevant and easy to find when searches are conducted on search engines like Bing! and Google.
Keep Your Eyes On The Competition
This is one thing the Hare did not do well in the fable of The Tortoise And The Hare. He thought he was so far ahead in the race, that he took a nap, fell asleep and completely missed his competition steadily passing him by. Being the tortoise of SEO, we keep a close eye on your competitors and make sure you stay ahead of the pack at all times. We have a variety of tools to help us do this and by using an SEO agency like us you can be sure we have access to the best tools in the business.
To find out more about working with us, get in touch with our friendly team today and discover how we can help you with your online marketing strategies and achieve your goals.
Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO). Karen has been running, Blue Cherry Online Marketing since 2008 and running her own SEO and Google Ads agency has brought her a wealth of SEO knowledge and practical digital marketing experience. Karen has optimised over 800 websites, managed millions of dollars’ worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business.
Karen is also the founder and creator of The SEO School, an online SEO course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.