Google My Business Makeover – October 2015
A couple of weeks ago we opened up our Google My Business listings and were greeted with a brand new look. While not particularly surprising, as Google My Business/Google+/Google Places seems to look new every five minutes these days, this new makeover certainly seemed to be a little more easy on the eye and usability definitely looks better too.
Of course we looked for some information regarding this update and came across this great post from Kwasi Studios about the recent update with a quick and easy guide to the new look and functionality.
The main feature we love about this makeover for Google My Business is the fact that Google+ brand pages and local (storefront) pages are now more clearly differentiated. We also are so happy to see listings are now in alphabetical order, which will save heaps of time.
Insights are also now available in a much more user-friendly format, allowing anyone with access to the listing to see how many people have viewed the listing as well as how many people have clicked through to the website as well as how many people have called the business using the phone number provided on the listing and on what days and at what times – all of these can help you with your Google AdWords campaigns as well as help you gain valuable insights into how your SEO is working for your business.
What do you think of the new look for Google My Business? Let us know in the comments below.
Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO). Karen has been running, Blue Cherry Online Marketing since 2008 and running her own SEO and Google Ads agency has brought her a wealth of SEO knowledge and practical digital marketing experience. Karen has optimised over 800 websites, managed millions of dollars’ worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business.
Karen is also the founder and creator of The SEO School, an online SEO course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.