Blue Cherry Online Marketing – Monthly News Round Up – March 2016
Each month we present a snapshot of news across our industry affecting SEO, SEM and social media. Check out the latest news stories and opinion pieces which we think are important to both us and our clients.
OK so technically this happened in late February but as we didn’t do a monthly round up in February, this one makes it onto this month’s list. It’s a pretty big shake up of the search engine results page. No more right hand side ads, due to their low CTR’s according to the official announcement from Google, so now we have just 4 ads at the top of the page and up to 3 at the bottom of the organic results and so far this hasn’t made a big difference to our clients’ results.
We know this doesn’t really affect us but it’s pretty cool! You can now ask Google what sound an animal makes and the actual sound is one of your results. Just another way that search results are constantly evolving and showing the results directly on the search engine results page that a user really wants.
After last year’s supposed ‘Mobilegeddon’ update, which turned out to be more of a ripple than a tsunami, the mobile algorithm will be getting an update shortly. This will be rolling out from May and will be gradual so no need to panic (unless of course you still don’t have a mobile friendly website – then you need to sort that out!).
This story is likely to be greeted by AdWords account managers everywhere with a groan. Google AdWords is getting a makeover. The first sneak peek shows a much more simplified look, which we can’t think but reminds us of Google+, which has had its fair amount of redesigns over the years. AdWords on the other hand hasn’t had a redesign since 2008 but let’s just hope they don’t fix what isn’t broken.
The Google Analytics team is starting to roll out Google Analytics 360 Suite, which aims to pull through a heap of different data to help marketers and business owners get a better insight into what is and isn’t working for them when it comes to their online marketing. This is a chargeable product from Google and is aimed at large enterprises.
If you aren’t using (or worse, haven’t heard of) carousel ads, lead ads or dynamic product ads, you need to read this article now!
In this interesting post on the Google Webmaster Central blog, Google has advised bloggers everywhere to make sure any links which are due to them receiving a freebie (whether that’s a product or service) are no follow links. While some bloggers may have been quaking in their boots after reading that, we found an awesome follow up article about this where SEO experts were asked their opinion on this announcement, and their views may come as a surprise.
Have you read an interesting or useful article on SEO, SEM or social media lately? We would love you to share it with us here at Blue Cherry Online Marketing.
Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO). Karen has been running, Blue Cherry Online Marketing since 2008 and running her own SEO and Google Ads agency has brought her a wealth of SEO knowledge and practical digital marketing experience. Karen has optimised over 800 websites, managed millions of dollars’ worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business.
Karen is also the founder and creator of The SEO School, an online SEO course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.