Blue Cherry Online Marketing – Monthly News Round Up – June 2015
Each month we present a snapshot of news across our industry affecting SEO, SEM and social media. Check out the latest news stories and opinion pieces which we think are important to both us and our clients.
At SMX Advanced earlier this month, Gary Illyes from Google mentioned a Panda update would be rolled out in the next 2 – 4 weeks. Read the full Q&A for all his insights on the link above.
If you already run Google AdWords but have been thinking about trying out Bing ads, here are 5 recent updates that might make you consider them seriously, including being able to import your Google Shopping campaigns with a single click. Awesome!
This was shared with attendees at SMX Sydney but here is a video of Google’s new location aware search functionality from SMX Paris – where you don’t even have to know the name of things to search for information about them.
We all know that blogging is the way forward, but here are some great ways to create fantastic content that really speaks to your audience.
Marcela De Vivo explains why you should be trying reduce touchpoints when it comes to conversions from social media and how to do it.
Facebook has announced another algorithm change, this time it takes into account the time spent on stories by users to determine what to serve users in their newsfeed. Read all about it here.
And finally, a story that’s been taking the SEO world by storm – a repairman from Egypt has managed to outrank Google for their own brand name! Find out how he did it! (Disclaimer: we do not recommend any of these strategies!)
Have you read an interesting or useful article on SEO, SEM or social media lately? We would love you to share it with us here at Blue Cherry Online Marketing.
Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO). Karen has been running, Blue Cherry Online Marketing since 2008 and running her own SEO and Google Ads agency has brought her a wealth of SEO knowledge and practical digital marketing experience. Karen has optimised over 800 websites, managed millions of dollars’ worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business.
Karen is also the founder and creator of The SEO School, an online SEO course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.