Blue Cherry Online Marketing – Monthly News Round Up – April 2015
Each month we present a snapshot of news across our industry affecting SEO, SEM and social media. Check out the latest news stories and opinion pieces which we think are important to both us and our clients.
This month it’s been all about Mobilegeddon, which turned out not to be the end of the world! Check out the winners and losers after the latest algorithm update from Google.
Dan Christo over at Search Engine Watch has gone out on a limb and predicted that 2020 will be ‘The Year Of The Beacon’ – read all about why beacons will revolutionise search in the not too distant future.
Quicksprout shows us how a social media calendar can help drive more traffic to your site and increase engagement with your audience – if you don’t have one, find out how to set one up now.
4) How Google’s Evolution is Forcing Marketers to Invest in Loyal Audiences
This week’s Whiteboard Friday from Moz takes a look at how you can build a loyal audience – great to watch as well as a handy transcript if you prefer to read about it!
5) Google Profits Rise Driven By Increasing Ad Revenues
Profits over at Google for the first quarter of the year have been announced and revenue from advertising has helped them increase their overall profits yet again.
Larry Kim wrote a fantastic article about using pay per click marketing to make content go viral – including how he managed to hundreds of mentions for less than $50.
And finally, a bit of fun – did you see the Google Doodle on Earth Day this month? It was a cute quiz to find out what animal you were. We got mostly Woolly Mammoths in the office – ‘so unique, we’re technically extinct’!
Have you read an interesting or useful article on SEO, SEM or social media lately? We would love you to share it with us here at Blue Cherry Online Marketing.
Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO). Karen has been running, Blue Cherry Online Marketing since 2008 and running her own SEO and Google Ads agency has brought her a wealth of SEO knowledge and practical digital marketing experience. Karen has optimised over 800 websites, managed millions of dollars’ worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business.
Karen is also the founder and creator of The SEO School, an online SEO course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.