Our Monthly News Round Up
Each month we present a snapshot of news across our industry affecting SEO, SEM and social media. Check out the latest news stories and opinion pieces which we think are important to both us and our clients.
This article breaks down everything you need to know about Google’s upcoming algorithm update relating to the mobile-friendliness of a site.
Something we love to do at Blue Cherry Online Marketing is test out different landing pages for clients and try and find ones that convert the best. This article backs up what we believe and aim to achieve for our PPC clients.
Search Engine Land is reporting that Google is set to introduce a new doorway page penalty, so take note if you are using multiple domains for the same content.
This great article appeared on Moz and talks about how to design your ‘About Us’ page effectively –something that is often overlooked or rushed when a new site is launched.
The official Google blog reminds us that it’s been 30 years since the .COM domain appeared and gives you the chance to get your own new domain suffix – .ninja, anyone?
Kissmetrics give you a complete breakdown as to why you need to get a social media team in place and exactly how to do it. Social media is such an important marketing tool and needs to be used wisely!
Taking a look at how you can drive conversions on your e-commerce site are the team over at SEMrush – well worth a read to check if there is anything you can improve on your own site.
Have you read an interesting or useful article on SEO, SEM or social media lately? We would love you to share it with us here at Blue Cherry Online Marketing.
Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO). Karen has been running, Blue Cherry Online Marketing since 2008 and running her own SEO and Google Ads agency has brought her a wealth of SEO knowledge and practical digital marketing experience. Karen has optimised over 800 websites, managed millions of dollars’ worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business.
Karen is also the founder and creator of The SEO School, an online SEO course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.