Our Monthly News Round Up

Each month we present a snapshot of news across our industry affecting SEO, SEM and social media. Check out the latest news stories and opinion pieces which we think are important to both us and our clients.


1) ‘MobileGeddon’ Is Coming On April 21 – Are You Ready?

This article breaks down everything you need to know about Google’s upcoming algorithm update relating to the mobile-friendliness of a site.


2) 5 Valuable Lessons Learnt From Expertly Designed PPC Landing Pages

Something we love to do at Blue Cherry Online Marketing is test out different landing pages for clients and try and find ones that convert the best. This article backs up what we believe and aim to achieve for our PPC clients.


3) Google To Launch New Doorway Page Penalty Algorithm

Search Engine Land is reporting that Google is set to introduce a new doorway page penalty, so take note if you are using multiple domains for the same content.


4) 9 Simple Tips For Making An About Us Page That Works For Your Brand

This great article appeared on Moz and talks about how to design your ‘About Us’ page effectively –something that is often overlooked or rushed when a new site is launched.


5) Celebrating 30 Years Of .COM And The Future Of .DOMAINS

The official Google blog reminds us that it’s been 30 years since the .COM domain appeared and gives you the chance to get your own new domain suffix – .ninja, anyone?


6) How To Assemble A Social Media Dream Team

Kissmetrics give you a complete breakdown as to why you need to get a social media team in place and exactly how to do it. Social media is such an important marketing tool and needs to be used wisely!


7) Increase Your E-Commerce Website’s Success

Taking a look at how you can drive conversions on your e-commerce site are the team over at SEMrush – well worth a read to check if there is anything you can improve on your own site.


Have you read an interesting or useful article on SEO, SEM or social media lately? We would love you to share it with us here at Blue Cherry Online Marketing.