50 Easy Ways to Create Great Content For Your Business Blog
Business blogging can sometimes feel like a bit of a chore and when you are so busy doing ‘real’ work, it can often become something you put off until you have some spare time (like that ever happens!). One of the biggest things that puts people off writing their next blog post is simply that they have run out of ideas.
In reality, business blogging is more important now than ever, and should really be something that is prioritised. It can help you become an expert in your industry, thereby building up your business reputation not only online but in the real world too.
There are often so many useful and interesting ideas to write about for your audience, it just takes a little bit of brainstorming and often thinking outside the box. Here are my 50 favourite ways to get those creative juices flowing.
1. Write down your ideas as soon as you think them. Even if it’s just a quick note on your phone. Evernote is a great app for idea curation if you want something a bit more substantial than your basic note app.
2. Read other blogs and magazines and if it interests you, write something about it. Inspiration from other sources in your niche can really help you come up with some interesting ideas and opinion pieces.
3. Write a blog article that answers a question you regularly get from your clients. This is a good way to establish yourself as an expert in your field and attract more traffic to your blog as it’s likely that other people out there are also looking for the same answer.
4. Think about the things people would search for on Google that you would want to appear for and write about that. Try and work the search term into your headline as well.
5. Write a ‘how to’ article, which teaches your audience about something that relates to your industry. ‘How to’ searches are some of the most popular these days so you are pretty much guaranteed to be able to have something in your business that people would search how to do.
6. Write a blog post with tips or advice, e.g. ‘Six Tips To Help You…’ or ‘Ten Tips For A Better…’ –these are often very popular and get shared more by people online.
7. People love lists. Some of the most viral content out there are list posts. Write a must see, must do or things to tick off your bucket list post.
8. Write about the pros and cons of something in your niche. Providing a balanced view often resonates with readers but sometimes it’s OK to sway your opinion one way or the other – it can make you stand out amongst your competitors. Just be careful not to turn it into a rant as this can often end up doing more harm to your reputation than good.
9. Comparison blog posts are also popular, so write a post that compares two products, services or experiences. This gives a balanced view for customers and allows them to see the issue from both sides.
10. Interview one of your suppliers or customers and write a piece about them and how they are connected to your or their experience of using your service or product. Real life story often go down well with both existing and potential customers as it makes you much more relatable.
11. Do a case study. This is a great way to showcase your business. Ask your customers if you can feature them on your blog. Include images if possible as this always helps people get a greater insight into your services or products.
12. Check out online forums in your industry and see what people are talking about or having problems with. Write about these topics or offer a solution on your blog. Forums are a hotbed of activity in most industries and are a great place to look for content ideas.
13. Make it personal. Share a personal experience which your audience can relate to. Write about something which would add value to their life. Adding a human side to your business can make you much more personable to your customer base.
14. Ask your social media followers what they would love to know more about and watch the good ideas roll in. Whatever mediums you are on, use them – Twitter, Facebook and Instagram are all good places to do this.
15. Review posts are always a winner as people like to know exactly what they are getting into before they sign up for anything. Why not write a review about something in your industry? It can be about a product, company, restaurant, hotel or anything that is relevant to your industry or business.
16. Guide posts are also always popular, so what about ‘Our Ultimate Guide To…’ for whatever topics are relevant to your industry. Don’t make it an ultimate guide though unless it’s really comprehensive.
17. What are the most common myths about your industry? Debunk them in a blog article and provide a valuable insight into your business and industry in general. This can really help you stand out from the crowd especially if you have competitors that may like to pull the wool over their customer’s eyes!
18. Write a wrap up of the month, season or year’s hottest topics or news stories. These can be easy and quick to do especially if you choose to reference other articles or sites.
19. Quiz topics are a fun and effective way to get your readers to interact with your post. Create a short quiz about your niche and see how much of it people can answer. You could even offer a prize if you wanted to make it interesting and engaging.
20. “A Day In The Life Of…” post is a great way for your audience to get to know you better. Tell them everything you do in a typical day from the moment you wake up to the moment you hit the hay.
21. Write an FAQ post to help answer your customers’ common questions as well as help you become an expert in your field. These can be great for ranking well on Google as well so can bring you more traffic in turn potentially more customers too.
22. Have a look at what your competitors are writing about, if it’s relevant to your niche, why not write about the same topic but from your perspective? Never ever copy their work, but rather put your own spin on the topic at hand.
23. Everyone loves a cheat sheet. Create a quick reference guide which your readers can download or bookmark for when they need it. The same applies for a checklist. These can also be a great way to grow your email list – offer this style of post as a PDF download instead in exchange for their email address.
24. A glossary style post can also be very helpful to some readers. Explain some of the most commonly used terms in your business and help customers understand exactly what they are buying into.
25. Are you selling a new product or offering a new service? Blog about it! This is a great way to introduce new lines of products and services and don’t forget to share these on all your social media channels.
26. Write a round up post of your best posts from the year – you could break this down into categories or simply look at the posts with the most views or interactions.
27. Look at the comments on your published blog posts – what feedback or questions are you getting from your customers? Just one comment may spark a great idea and inspire your next idea.
28. Check out the FAQ sections on other businesses in your niche – what sort of questions are they addressing and are you doing the same? If not, these should give you a few ideas for some insightful posts that your readers would most likely be interested in.
29. If you have been blogging for a while, have a look at your previous posts and see if there are any that can be repurposed and updated for your current situation or audience. Did you write a post about the best restaurants in your area a year ago? Things have probably changed so why not tackle the topic again?
30. Take a look at the search terms coming through on your Google Analytics and your Search Console accounts. These can be a goldmine of ideas for your next blog post. Granted they don’t give you all the search terms that people use to arrive at your blog, but there can be some really great long tail keyword phrases to help you get really specific about what people want to know from you.
31. If you have a search facility on your own website, you can find what people are searching for once they arrive on your blog (this data can be found in Google Analytics). These search terms are yet another source of inspiration and a great one as people already think you should have the answer.
32. Find something in your business that sets you apart from the competition and write about it. Don’t be overly negative, and never name and shame other businesses but do mention what makes you different and how you go the extra mile. For example, are you a tour company that picks up and drops people at their chosen location, while all your competitors have set collection points with no room for flexibility?
33. Use BuzzSumo. This great tool allows you to search for topics and shows you the most shared and read content online for them. You can only see the first 5 results without a paid subscription but often this is enough to provide some guidance on whether a topic is worth covering and you can also see how it’s been done before.
34. Are there any Facebook groups for your industry? Join them and see what your customers may be asking about – these groups are often a great way to find out exactly what your customers want to know, as well as who is providing them with answers.
35. Do you send emails to your customer base? If so, look at the reports for each email campaign and see which ones have got the highest open and click through rates and work out why – then turn that data into new posts about topics that made that newsletters more popular than the rest.
36. A really simple way to find new ideas is to search online for keywords related to your industry and see what is trending and being talked about at the moment and write something about those topics. You can use search terms like ‘[keyword]+news’ and ‘[keyword]+blog’ to help narrow your focus.
37. Create something really useful to your customers by writing a resources list. It can anything from the top places to visit in your area, useful links to other websites or services your customers might need, or anything that would be valuable to your customers (especially if others aren’t doing this).
38. Use the Hubspot Blog Topic Generator – simply enter three nouns and the generator comes up with 5 titles for you – repeat 12 times and you have a year’s worth of titles ready to go!
39. Check your Facebook posts from visitors and see what they are asking or giving feedback on – these can be really interesting and helpful when it comes to content planning.
40. If you have a team of staff, get them all together even if it’s just for 10 minutes. A quick brainstorming session with a few people can often lead to several ideas making it onto your content plan. Everyone has a different perspective and can make valuable contributions when it comes to blog ideas.
41. Write about what inspired you to get into your industry or start your own business.
42. Write about any mistakes you may have made along the way and what you have learned from these – helping your customers to learn more about the people behind your business goes a long way to building brand loyalty.
43. If your industry has undergone significant changes over the last few years (or decades), write a blog post about what’s changed and why.
44. Look at social media profiles of influencers in your industry – what are they talking about and writing about? What questions are people asking them? All these can help to inspire your next post.
45. Use the Google suggestions in the search bar to see what Google searches are often completed. Start typing something like ‘how to…’ or ‘can I…’ and then something about your industry or business and see what phrases Google suggests. These terms are some of the most popular ones on Google so can be a great topic to write about (and rank well for on Google!).
46. If you come up with a great topic but it’s going to be really long and take ages to write – consider making it into a series of blog posts – this will give you content for a few weeks and it’s only taken one idea!
47. Look for trends that are hot in your industry at the moment and write a post about them. These can often help you reach an audience who may not have come to your website before, but remember these are time sensitive topics so they need to be done ASAP, there’s no point getting round to it 6 months after it’s become big news. Reddit and Twitter are good places to find these ideas as well as Google Trends.
48. If your business has an interesting or unusual name, tell everyone where it came from. Your customers can learn a lot about who you are from this kind of post as well as help identify more with your brand.
49. If you have experienced any challenges during your time in business, write about them and how you overcame them. If you have more than one, consider splitting them into their own posts if you have enough to say about each one.
50. Provide a list of your favourite businesses or blogs or industry sites that you think your audience should be following or reading. Being helpful to your audience and not just being self-promotional can be a great asset to building customer loyalty.
Do you have more inspirational ideas to share? Do you have a great topic, but need an expert to write about it for you? I would love to hear from you. Contact one of the friendly team members at Blue Cherry Online Marketing today.
Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO). Karen has been running, Blue Cherry Online Marketing since 2008 and running her own SEO and Google Ads agency has brought her a wealth of SEO knowledge and practical digital marketing experience. Karen has optimised over 800 websites, managed millions of dollars’ worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business.
Karen is also the founder and creator of The SEO School, an online SEO course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.