Have you ever been online and wondered why certain ads are following you from site to site? That’s remarketing.
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It’s used to target people who have previously been to your site but perhaps not converted yet.
Remarketing is a great way of keeping your brand at the front of people’s mind. It’s also very reactive as you can quickly change your ads when promotions start or end.
Adverts on remarketing are often image ads as these stand out more than text ads. Using remarketing instead of traditional display advertising can result in lower costs as you only pay when someone clicks on your ad, as opposed to the Cost Per Impression (CPM) model that applies to display advertising.
Running a remarketing campaign even allows you to see if a customer has seen your ad, not clicked on it and then converted online – what more could you ask for?
If you are looking for a form of advertising that is targeted and measureable, you can’t do much better than remarketing. Contact Blue Cherry Online Marketing and see how we can help you set up remarketing for your business.