Email Marketing
If done properly, email marketing can be an excellent source of lead generation. Many companies tend to send mass mailings to a large number of people hoping that if they throw enough mud then some of it will stick. From experience, conversion rates on these types of mailings tend to be very low and unless the list is acquired in-house or you are sending the email to a very relevant list who have opted into to receive such emails then there is a danger that you may contravene the Spam Act.
The approach Blue Cherry takes to email marketing is to send personalised emails which appear as though they are regular emails rather than part of a mass email marketing campaign. Subject lines are tested with small amounts of data and when the open rate is at a good level then the remainder of the campaign is sent out. In most industries, with our guidance, email marketing can be very successful and through the careful use of text and messaging normally results in a good response rate. If there is the opportunity to follow this up with a phone call at a later date then the results can improve further.
Communicate more effectively
The email marketing system Blue Cherry use was developed in the UK and is used by clients worldwide. The system allows clients to have full access to the results of their email marketing campaigns online and view in great detail the success of their campaigns, including:- the percentage of people who opened your email marketing campaign
- who opened the campaign
- what time they opened the email
- how many times they opened the email
- what they clicked through to and how many times they did this
- all replied can be viewed within the online portal
- bounces are all managed for you so you can clean this data for future campaigns
- users who unsubscribed are managed within the system and won’t be emailed again
- all reports can be converted into csv files for use offline and to share the data with other members of your company
Alternatively if you wish to manage your own email marketing campaigns then for our system allows you to do it all yourself and you can have full access to both the set-up and results part of the system.
